Vince McMahon On How Brand Extension Is Going, Hornswoggle Interview Trailer, WWE NXT - Philly Note
- Above is the trailer for a new "Timeline: History of WWE – 2007" DVD from Kayfabe Commentaries, featuring special guest Hornswoggle. He discusses CM Punk, saying Punk is the hardest person to be friends with, the Vince McMahon exploding limousine angle, the Hair vs. Hair angle with Donald Trump, the Chris Benoit tragedy and more.
- Vince McMahon praised WWE's brand extension during today's fourth-quarter 2016 earnings call. Vince said he believes the brand extension is working "extremely well" as they expected.
"It's working extremely well, it's working exactly like we thought it would," McMahon said. "There is some crossover, which is what we wanted. But at the same time, we're introducing new viewers."
"You have fresh talent coming from one brand to the next," McMahon added. "So in essence, if you haven't seen a Roman Reigns on SmackDown, then when he does – if and when he does – then that's really a big thing. It freshens up talent, and it gives us a much longer range in terms of the use of those talents and the IP that goes with them.
McMahon also noted that the brand extension allows them to run more live events, and create new stars.
"If you have only one show, or two shows with the same talent, it's difficult to create new stars because the tendency is to keep the larger talent on top all the time. So it allows other stars to climb the ladder of success."
- With winter weather terrorizing the Northeast this week, WWE NXT Superstars Tye Dillinger, Angelo Dawkins and Montez Ford served hot chocolate to fans waiting outside of the Tower Theater in Philadelphia before tonight's live event. Below is a photo of the three:
A photo posted by WWE NXT (@wwenxt) on